II. XXVI.MCMLXXXV VIII.I.MCMLXXXVIITumblr (3.0; @ofcool)http://ofcool.tumblr.com/<img src="http://25.media.tumblr.com/tumblr_m3dzxhkVEw1qj4zryo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/41891767103http://ofcool.tumblr.com/post/41891767103Wed, 30 Jan 2013 16:59:15 -0500<img src="http://25.media.tumblr.com/tumblr_m87dtbAuEh1qkegsbo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/41891595385http://ofcool.tumblr.com/post/41891595385Wed, 30 Jan 2013 16:57:09 -0500<img src="http://25.media.tumblr.com/03c231a78a3cab29c74cf3d94c6a6f4d/tumblr_mfrowebIlx1qh4cd3o1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/41891469874http://ofcool.tumblr.com/post/41891469874Wed, 30 Jan 2013 16:55:38 -0500<img src="http://24.media.tumblr.com/tumblr_m8kjlvRXkd1rttzdwo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/41890634802http://ofcool.tumblr.com/post/41890634802Wed, 30 Jan 2013 16:45:12 -0500<img src="http://25.media.tumblr.com/tumblr_m1pmyuD2Kp1rrccdyo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/20178254895http://ofcool.tumblr.com/post/20178254895Fri, 30 Mar 2012 14:20:54 -0400beautifulsexysportsillustratedswimsuitmodelbeachscenery<img src="http://24.media.tumblr.com/tumblr_m1pj40tn1x1rrccdyo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/20175092231http://ofcool.tumblr.com/post/20175092231Fri, 30 Mar 2012 12:57:36 -0400quotequotesstreetartcoolrealtalksayings<img src="http://24.media.tumblr.com/tumblr_m1pixaxyhX1rrccdyo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/20174944179http://ofcool.tumblr.com/post/20174944179Fri, 30 Mar 2012 12:53:34 -0400jellyfishaquariumlifeaquaticbeautifulcoolilluminationglowglowingwater<p><a class="tumblr_blog" href="http://ivellissemorales.com/post/19397363775/kony-2012">buzz-n-blend</a>:</p> <blockquote> <p><em>The cause n effect weekly series highlights social causes in effect and studies cause marketing/nonprofit PR and its effects. </em></p> <p><img align="middle" height="321" src="http://static.periscopepost.com/wp-content/uploads/2012/03/484597-kony-2012-480x345.jpg" width="447"/></p> <p>It’s been a week since KONY 2012 exploded over everyone’s feeds and news streams.</p> <p>How’s it looking now?</p> <p>Well, it has become <a href="http://mashable.com/2012/03/12/kony-most-viral/">THE most viral video in history</a>. But all viral videos become yesterday’s newspaper, last week’s news. Will “Kony 2012” be any different?</p> <p>We’ll find out soon.</p> <p>I have mixed feelings about the campaign and I must admit it was quite entertaining observing people’s reactions. I understand and agree with both sides.</p> <p>The haters argue that the nonprofit <a href="http://www.invisiblechildren.com/">Invisible Children</a> shouldn’t be trusted because of its <a href="http://www.guardian.co.uk/news/datablog/2012/mar/12/kony-2012-infographic">sketchy appropriation of finances</a> and that we are a generation of “<a href="http://learning.blogs.nytimes.com/2012/03/13/activism-or-slactivism-the-kony-2012-campaign-as-a-teachable-moment/">slacktivists</a>” who naively believe that a simple tweet and FB share can change the world instead of fully informing and dedicating ourselves to the cause. I understand.</p> <p>The supporters are enamored by the cause, inspired by the call to action. They don’t care that they didn’t “care” yesterday or even 20 years ago when the issue was uncontrollably rampant. They care <em>now</em>, they’re motivated to fight <em>now</em>. And that’s all that matters. I understand that, too.</p> <p>But let’s view this phenomena from another standpoint: What lesson does this campaign provide for nonprofit PR and marketing? With over 43 million views in just two days, what nonprofit or social cause wouldn’t want this attention to raise awareness, request donations, spread the love?</p> <p>What’s the secret sauce to KONY 2012’s success?</p> <p><a href="http://ivellissemorales.com/post/19397363775/kony-2012">Read More</a></p> </blockquote>http://ofcool.tumblr.com/post/20172807676http://ofcool.tumblr.com/post/20172807676Fri, 30 Mar 2012 11:54:03 -0400<img src="http://25.media.tumblr.com/tumblr_m1pfpcjlGE1rrccdyo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/20172475703http://ofcool.tumblr.com/post/20172475703Fri, 30 Mar 2012 11:44:00 -0400cheapisquotestalkquoteblackandwhiteb&amp;w<img src="http://24.media.tumblr.com/tumblr_m19biowI9V1qcwyjso1_500.png"/><br/><br/><p><a class="tumblr_blog" href="http://ssegal.tumblr.com/post/19741568042/mr-hendrix">ssegal</a>:</p> <blockquote> <p>Mr. Hendrix</p> </blockquote>http://ofcool.tumblr.com/post/20172369629http://ofcool.tumblr.com/post/20172369629Fri, 30 Mar 2012 11:40:44 -0400<img src="http://25.media.tumblr.com/tumblr_m1pfa6Bt1q1qk39xpo1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://aetholove.tumblr.com/post/20172183192">aetholove</a>:</p> <blockquote> <p>madonna x basquiat</p> </blockquote>http://ofcool.tumblr.com/post/20172213420http://ofcool.tumblr.com/post/20172213420Fri, 30 Mar 2012 11:35:53 -0400<img src="http://24.media.tumblr.com/tumblr_m1pf39mOhb1rrccdyo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/20172051794http://ofcool.tumblr.com/post/20172051794Fri, 30 Mar 2012 11:30:45 -0400bobmarleycoconutcoolphotographyvintagesocialactivismicon<img src="http://25.media.tumblr.com/tumblr_m1pejxO9kk1qk39xpo1_500.jpg"/><br/><br/><p><a href="http://aetholove.tumblr.com/">http://aetholove.tumblr.com/</a></p>http://ofcool.tumblr.com/post/20171699181http://ofcool.tumblr.com/post/20171699181Fri, 30 Mar 2012 11:19:00 -0400<img src="http://25.media.tumblr.com/tumblr_m0udkwS7bU1r9d1gso1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/19792892458http://ofcool.tumblr.com/post/19792892458Fri, 23 Mar 2012 15:46:20 -0400photographyBlack and White<img src="http://25.media.tumblr.com/tumblr_lw32fkaP9B1qdxummo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/19792324537http://ofcool.tumblr.com/post/19792324537Fri, 23 Mar 2012 15:33:05 -0400http://ofcool.tumblr.com/post/19792244899http://ofcool.tumblr.com/post/19792244899Fri, 23 Mar 2012 15:31:00 -0400http://ofcool.tumblr.com/post/19730433910http://ofcool.tumblr.com/post/19730433910Thu, 22 Mar 2012 09:23:00 -0400quotewalt whitmanpoetessayistjournalist<img src="http://24.media.tumblr.com/tumblr_lyy3aiTSSS1qcz4s2o1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/19707005387http://ofcool.tumblr.com/post/19707005387Wed, 21 Mar 2012 20:41:27 -0400<img src="http://24.media.tumblr.com/tumblr_lybiaopa0e1qcglluo1_500.jpg"/><br/><br/>http://ofcool.tumblr.com/post/19706691051http://ofcool.tumblr.com/post/19706691051Wed, 21 Mar 2012 20:36:37 -0400<img src="http://25.media.tumblr.com/tumblr_lzniza5teD1qdato8o1_r1_250.gif"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lzniza5teD1qdato8o2_250.gif"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lzniza5teD1qdato8o3_250.gif"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lzniza5teD1qdato8o4_250.gif"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lzniza5teD1qdato8o7_r2_250.gif"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lzniza5teD1qdato8o10_r2_250.gif"/><br/> <br/>http://ofcool.tumblr.com/post/19654180189http://ofcool.tumblr.com/post/19654180189Tue, 20 Mar 2012 20:39:05 -0400